SPIN Selling by Neil Rackham

SPIN Selling by Neil Rackham is a definitive guide for mastering complex sales techniques. This book offers a research-based approach to understanding customer needs through Situation, Problem, Implication, and Need-Payoff questions. Ideal for sales professionals in Bangladesh, it provides practical strategies to improve closing rates and build lasting client relationships. Available for purchase in BDT, this resource equips you with expert insights to elevate your sales performance effectively.