Patterns That Persuade by Peter Andrei

I couldn’t believe I had missed something this important and powerful…

I had studied effective communication for years before I realized it:

Every good communicator, every persuasive speaker, and every legendary leader uses the same exact speaking patterns – again, and again, and again.

So, naturally, after I realized this, I wrote a book about these patterns. :)

Without these patterns:

Crafting a persuasive message is hard
The outcome is uncertain – it’s like rolling a dice
People will probably tune out along the way
You’re more likely to face doubt and objections
Your words are less likely to work

With these patterns:

Crafting a persuasive message is easy and fast
The outcome is (almost) certain – it’s like following a blueprint
People will listen closely and attentively
You’re less likely to face skepticism
Your words are more likely to change minds

One of the patterns is called the “path contrast.”

I used it above – I compared communication “without these patterns” and “with these patterns.”

Chances are, it helped you see the value of what I’m offering. That’s what these patterns do.

And there are dozens of them. They take the guesswork out of communication. They are good tools to have in the toolbox. In this book, I support them with examples, back them with studies, and break them down into step-by-step sequences. Using the right pattern at the right time can make the crucial difference in a high-stakes speech, an important pitch, or a pivotal discussion.

Knowing these patterns has helped me greatly in my life and work. If you choose to pick up the book, I hope they do the same for you – and I sincerely believe they will.

Thanks for your time today,

– Peter Daniel Andrei