Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland offers an expert exploration into how unconventional thinking and creativity transform brands and business strategies. This insightful book reveals the hidden psychology behind decision-making and marketing, equipping readers in Bangladesh with innovative approaches to drive success. Available for purchase in BDT at Books Feri, it is an essential guide for professionals seeking to unlock the power of behavioral economics in business and life.