{"product_id":"the-shopper-economy-by-liz-crawford","title":"The Shopper Economy\nby Liz . Crawford","description":"\u003cp\u003eGET READY FOR THE AGE OF SHOPPER MARKETING\u003cbr\u003e\nConsumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price.\u003c\/p\u003e\n\n\u003cp\u003eThe value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity. Liz Crawford, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and interact with brands and each other.\u003c\/p\u003e\n\n\u003cp\u003eCrawford presents interviews with marketers and shoppers, and case studies of how brands like 7-Eleven, Carnival Cruises, and Kia are using Shopkick, foursquare, and other platforms to stay ahead of accelerating changes in consumer empowerment by encouraging and rewarding everyday activities--entering a store, messaging, recommending, \"Liking,\" playing, and more. From these examples you will learn how to\u003c\/p\u003e\n\n\u003cp\u003eAccurately measure and assess the value of shoppers' activities\u003cbr\u003e\nTranslate the four key shopper behaviors--attention, participation, advocacy, and loyalty--into \"Shopper Currency,\" real and virtual rewards that have measurable value to buyers and sellers\u003cbr\u003e\nImprove your business's ROI in shopper marketing by avoiding activity-foractivity's- sake and other common pitfalls\u003cbr\u003e\nAlign your brand more seamlessly with your shoppers' own personal \"brands\"\u003cbr\u003e\nThe Shopper Economy provides you with a high-level strategy that makes every shopper interaction a valuable transaction. It offers invaluable insights about today's rapidly evolving marketing landscape and proven solutions for how your brand can turn \"path-to-purchase\" models and consumer reward programs into lasting and profitable relationships with shoppers everywhere.\u003c\/p\u003e\n\n\u003cp\u003ePRAISE FOR THE SHOPPER ECONOMY\u003c\/p\u003e\n\n\u003cp\u003e\"Every ten years, Consumer Marketing reinvents itself. If the 1990s were about Category Management, Shopper Insights has been the driver of the moment. Liz Crawford deconstructs the movement with precision.\" -- Paco Underhill, CEO Envirosell Inc., and author of Why We Buy\u003c\/p\u003e\n\n\u003cp\u003e“\"A fascinating account of the present and future direction of marketing to shoppers. It is a brave new world that Liz Crawford writes about with real clarity. Her book is a bright door to the future.\" -- Herb Sorensen, PhD, Global Scientific Advisor, TNS Global Retail \u0026amp; Shopper Practice, and author of Inside the Mind of the Shopper\u003c\/p\u003e\n\n\u003cp\u003e\"If you want to understand how to motivate shoppers and leverage the new shopper currency--behavior--you need to read this book. Liz Crawford details shopper behaviors, old and new, and provides a road map for brands that need to meet marketing and sales goals in an unbelievably complex shopping environment.\" -- Al McClain, CEO and founder, RetailWire.com\u003c\/p\u003e\n\n\u003cp\u003e\"A refreshing and thought-provoking exploration of today's dynamic, highly digital consumer market place. I highly recommend [that] anyone who thinks they know something about shopper marketing or wants to think about it a bit more out of the box read this book and take Liz Crawford's advice to heart.\" -- Dan Flint, PhD, director, University of Tennessee Shopper Marketing Forum\u003c\/p\u003e","brand":"Books Feri","offers":[{"title":"Premium Paperback","offer_id":45409938800831,"sku":null,"price":225.0,"currency_code":"BDT","in_stock":true},{"title":"Premium Hardcover","offer_id":45405255237823,"sku":null,"price":325.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8148\/0895\/files\/71ZY0o5lBfL._SY385.jpg?v=1768194075","url":"https:\/\/booksferi.store\/products\/the-shopper-economy-by-liz-crawford","provider":"Books Feri","version":"1.0","type":"link"}