{"product_id":"the-next-evolution-of-marketing-by-bob-gilbreath","title":"The Next Evolution of Marketing\nby Bob Gilbreath","description":"\u003cp\u003eTHE NEW LAW OF MARKETING\u003c\/p\u003e\n\n\n\n\u003cp\u003e“The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.”\u003c\/p\u003e\n\n\u003cp\u003eJim Stengel, former Global Marketing Officer, Procter \u0026amp; Gamble\u003c\/p\u003e\n\n\n\n\u003cp\u003e“Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.”\u003c\/p\u003e\n\n\u003cp\u003eSir Martin Sorrell, CEO, WPP\u003c\/p\u003e\n\n\n\n\u003cp\u003e“Persuasion has given way to sharing, and marketing will never be the same.”\u003c\/p\u003e\n\n\u003cp\u003eJohn Gerzema, Chief Insights Officer, Young \u0026amp; Rubicam, and coauthor of The Brand Bubble\u003c\/p\u003e\n\n\n\n\u003cp\u003e”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.”\u003c\/p\u003e\n\n\u003cp\u003eDavid Meerman Scott, bestselling author of The New Rules of Marketing \u0026amp; PR and World Wide Rave\u003c\/p\u003e\n\n\n\n\u003cp\u003e“This book provides a framework and compelling examples for creating the next generation of cultureleading brands.”\u003c\/p\u003e\n\n\u003cp\u003eMark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company\u003c\/p\u003e\n\n\n\n\u003cp\u003eABOUT THE BOOK:\u003c\/p\u003e\n\n\n\n\u003cp\u003eMarketing with Meaning—The Breakthrough Strategy for Connecting with Customers!\u003c\/p\u003e\n\n\n\n\u003cp\u003eThe old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them.\u003c\/p\u003e\n\n\n\n\u003cp\u003eMarketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase.\u003c\/p\u003e\n\n\n\n\u003cp\u003eIn The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including:\u003c\/p\u003e\n\n\n\n\u003cp\u003eSamsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States\u003c\/p\u003e\n\n\n\u003cp\u003eDove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times\u003c\/p\u003e\n\n\n\u003cp\u003eBurger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year\u003c\/p\u003e\n\n\n\n\n\u003cp\u003eThis first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives.\u003c\/p\u003e\n\n\n\n\u003cp\u003eYou simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.\u003c\/p\u003e","brand":"Books Feri","offers":[{"title":"Premium Paperback","offer_id":45409929101503,"sku":null,"price":260.0,"currency_code":"BDT","in_stock":true},{"title":"Premium Hardcover","offer_id":45405255631039,"sku":null,"price":360.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8148\/0895\/files\/71370a-DLQL._SY342.jpg?v=1768194060","url":"https:\/\/booksferi.store\/products\/the-next-evolution-of-marketing-by-bob-gilbreath","provider":"Books Feri","version":"1.0","type":"link"}