{"product_id":"the-advertising-agency-business-by-eugene-j-hameroff","title":"The Advertising Agency Business \nby Eugene J. Hameroff","description":"\u003cp\u003eWhen the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:\u003cbr\u003e\nStart an agency\u003c\/p\u003e\n\n\n\u003cp\u003eManage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients\u003c\/p\u003e","brand":"Books Feri","offers":[{"title":"Premium Paperback","offer_id":45409885126847,"sku":null,"price":255.0,"currency_code":"BDT","in_stock":true},{"title":"Premium Hardcover","offer_id":45405256843455,"sku":null,"price":355.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8148\/0895\/files\/71O_yQNxn4L._SY425.jpg?v=1768194016","url":"https:\/\/booksferi.store\/products\/the-advertising-agency-business-by-eugene-j-hameroff","provider":"Books Feri","version":"1.0","type":"link"}