{"product_id":"purple-cow-by-seth-godin","title":"Purple Cow\nby Seth Godin","description":"\u003cp\u003eYou''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice.\u003c\/p\u003e\n\n\u003cp\u003eWhat do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - aren''t working anymore. The golden age of advertising is over. It''s time to add a new P - the Purple Cow.\u003c\/p\u003e\n\n\u003cp\u003ePurple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\u003c\/p\u003e\n\n\u003cp\u003eIf you enjoyed reading this, check out Seth Godin''s business classic This is Marketing.\u003c\/p\u003e","brand":"Books Feri","offers":[{"title":"Premium Paperback","offer_id":45409836859583,"sku":null,"price":210.0,"currency_code":"BDT","in_stock":true},{"title":"Premium Hardcover","offer_id":45405404332223,"sku":null,"price":310.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8148\/0895\/files\/51zZRKFZ8ZL._SY445_SX342_FMwebp.webp?v=1765564597","url":"https:\/\/booksferi.store\/products\/purple-cow-by-seth-godin","provider":"Books Feri","version":"1.0","type":"link"}