{"product_id":"positioning-by-al-ries","title":"Positioning\nby Al Ries","description":"\u003cp\u003eThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a \"position\" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:\u003c\/p\u003e\n\n\u003cp\u003eMake and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there\u003cbr\u003e\nPosition a follower so that it can occupy a niche not claimed by the leader\u003cbr\u003e\nAvoid letting a second product ride on the coattails of an established one.\u003cbr\u003e\nPositioning also shows you how to:\u003c\/p\u003e\n\n\u003cp\u003eUse leading ad agency techniques to capture the biggest market share and become a household name\u003cbr\u003e\nBuild your strategy around your competition's weaknesses\u003cbr\u003e\nReposition a strong competitor and create a weak spot\u003cbr\u003e\nUse your present position to its best advantage\u003cbr\u003e\nChoose the best name for your product\u003cbr\u003e\nDetermine when-and why-less is more\u003cbr\u003e\nAnalyze recent trends that affect your positioning.\u003cbr\u003e\nRies and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.\u003c\/p\u003e","brand":"Books Feri","offers":[{"title":"Premium Paperback","offer_id":45409833287871,"sku":null,"price":230.0,"currency_code":"BDT","in_stock":true},{"title":"Premium Hardcover","offer_id":45405270704319,"sku":null,"price":330.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8148\/0895\/files\/51x9HoqjXRL._SY385.jpg?v=1767696861","url":"https:\/\/booksferi.store\/products\/positioning-by-al-ries","provider":"Books Feri","version":"1.0","type":"link"}