{"product_id":"obviously-awesome-by-april-dunford","title":"Obviously Awesome\nby April Dunford","description":"\u003cp\u003eYou know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.\u003c\/p\u003e\n\n\u003cp\u003eSo what is it? April Dunford, positioning guru and tech exec, will enlighten you.\u003c\/p\u003e\n\n\u003cp\u003eHer new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.\u003c\/p\u003e\n\n\u003cp\u003ePunctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:\u003c\/p\u003e\n\n\u003cp\u003e- The Five Components of Effective Positioning\u003cbr\u003e\n- How to instantly connect an audience to your offering’s value\u003cbr\u003e\n- How to choose the best market for your products\u003cbr\u003e\n- How to use three distinct styles of positioning to your advantage\u003cbr\u003e\n- How to leverage market trends to help buyers understand why making a purchase is important right now\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.\u003c\/p\u003e","brand":"Books Feri","offers":[{"title":"Premium Paperback","offer_id":45409824506047,"sku":null,"price":225.0,"currency_code":"BDT","in_stock":true},{"title":"Premium Hardcover","offer_id":45405271294143,"sku":null,"price":325.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8148\/0895\/files\/71s5foU_gFL._SY385.jpg?v=1767696838","url":"https:\/\/booksferi.store\/products\/obviously-awesome-by-april-dunford","provider":"Books Feri","version":"1.0","type":"link"}