{"product_id":"net-words-by-nick-usborne","title":"Net Words\nby Nick Usborne","description":"\u003cp\u003eA guide to creating copy that connects with customers­­and makes the sale\u003c\/p\u003e\n\n\n\n\u003cp\u003eAdvertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.\u003c\/p\u003e\n\n\n\n\u003cp\u003eNet Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line \"voice\" and use it to forge lasting bonds with customers, increase market share, and close sales.\u003c\/p\u003e","brand":"Books Feri","offers":[{"title":"Premium Paperback","offer_id":45409819656383,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true},{"title":"Premium Hardcover","offer_id":45405256450239,"sku":null,"price":350.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8148\/0895\/files\/41-M4qX7L8L._SY385.jpg?v=1768194027","url":"https:\/\/booksferi.store\/products\/net-words-by-nick-usborne","provider":"Books Feri","version":"1.0","type":"link"}