{"product_id":"major-account-sales-strategy-by-neil-rackham","title":"Major Account Sales Strategy \nby Neil Rackham","description":"\u003cp\u003eAn Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success\u003c\/p\u003e\n\n\u003cp\u003eKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.\u003c\/p\u003e\n\n\u003cp\u003eBased on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . .\u003c\/p\u003e\n\n\u003cp\u003eTailor your selling strategy to match each step in the client's decision-making process.\u003cbr\u003e\nEnsure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts.\u003cbr\u003e\nGain entry to accounts through many different windows of opportunity.\u003cbr\u003e\nDeal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople.\u003cbr\u003e\nHandle negotiations, concessions on price, and term agreements skillfully and effectively.\u003cbr\u003e\nOffer the ongoing technical and maintenance support that keeps your major accounts yours.\u003cbr\u003e\nFrom a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.\u003c\/p\u003e","brand":"Books Feri","offers":[{"title":"Premium Paperback","offer_id":45409798488255,"sku":null,"price":235.0,"currency_code":"BDT","in_stock":true},{"title":"Premium Hardcover","offer_id":45405257040063,"sku":null,"price":335.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8148\/0895\/files\/71KzzsqGTmL._SY385.jpg?v=1768194003","url":"https:\/\/booksferi.store\/products\/major-account-sales-strategy-by-neil-rackham","provider":"Books Feri","version":"1.0","type":"link"}