{"product_id":"great-leads-by-michael-masterson","title":"Great Leads\nby Michael Masterson","description":"\u003cp\u003eMarketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead.\u003c\/p\u003e\n\n\u003cp\u003eEvery marketer worth their name can tell you how important the headline is. But far too many of those same marketers ignore the critical importance of the lead.\u003c\/p\u003e\n\n\u003cp\u003eIn Great Leads: The Six Easiest Ways to Start Any Sales Message, marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, concise, and easy-to-follow guide to writing successful leads. But this is not a simple “How To” book on leads. Great Leads goes far deeper. Michael and John examine crucial aspects o writing powerful, successful leads and show how this process starts long before one word is put on paper.\u003c\/p\u003e\n\n\u003cp\u003eGreat Leads was originally conceived as a book about sales letter leads. But in the planning stages, it quickly morphed into a far broader, far more useful examination of how to write effective leads for any type of direct response ad.\u003c\/p\u003e\n\n\u003cp\u003eBut just as important, the book reveals three strategies few copywriters know or understand that you can start using immediately to:\u003c\/p\u003e\n\n\u003cp\u003e* Become a more effective copywriter\u003c\/p\u003e\n\n\u003cp\u003e* Write faster with improved results\u003c\/p\u003e\n\n\u003cp\u003e* Be more in demand\u003c\/p\u003e\n\n\u003cp\u003e* Earn more money\u003c\/p\u003e\n\n\n\u003cp\u003eThis book is not the best book of its kind about how to write successful leads. It is the only book of its kind.\u003c\/p\u003e","brand":"Books Feri","offers":[{"title":"Premium Paperback","offer_id":45409764507839,"sku":null,"price":225.0,"currency_code":"BDT","in_stock":true},{"title":"Premium Hardcover","offer_id":45405273227455,"sku":null,"price":325.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8148\/0895\/files\/711-ULZKNFL._SY342.jpg?v=1767696760","url":"https:\/\/booksferi.store\/products\/great-leads-by-michael-masterson","provider":"Books Feri","version":"1.0","type":"link"}