{"product_id":"digital-branding-by-daniel-rowles","title":"Digital Branding\nby Daniel Rowles","description":"\u003cp\u003eLooking to strengthen your brand strategy and boost your digital presence with proven frameworks?\u003c\/p\u003e\n\n\u003cp\u003eDigital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to:\u003cbr\u003e\n- Develop a clear brand planning framework to guide your strategy\u003cbr\u003e\n- Apply principles of identity development tailored to today's digital landscape\u003cbr\u003e\n- Implement effective channel selection based on data and market insights\u003cbr\u003e\n- Optimize your use of Google Analytics, SEO and social media algorithms\u003cbr\u003e\n- Explore the impact of Generative AI on modern branding techniques\u003c\/p\u003e\n\n\u003cp\u003eWith real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.\u003c\/p\u003e\n\n\u003cp\u003eThemes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth\u003c\/p\u003e","brand":"Books Feri","offers":[{"title":"Premium Paperback","offer_id":45409749860543,"sku":null,"price":265.0,"currency_code":"BDT","in_stock":true},{"title":"Premium Hardcover","offer_id":45405275029695,"sku":null,"price":365.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8148\/0895\/files\/411Wh4MpChL._SY445_SX342_FMwebp.webp?v=1767696713","url":"https:\/\/booksferi.store\/products\/digital-branding-by-daniel-rowles","provider":"Books Feri","version":"1.0","type":"link"}