{"product_id":"brand-warfare-by-david-dalessandro","title":"Brand Warfare\nby David D'Alessandro","description":"\u003cp\u003eNOW IN PAPERBACK!\u003c\/p\u003e\n\n\u003cp\u003eThe BusinessWeek, Wall Street Journal, and New York Times business bestseller\u003c\/p\u003e\n\n\u003cp\u003e\"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd.\"­­Harvard Business Review\u003c\/p\u003e\n\n\u003cp\u003e\"D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.\"­­Michael E. Porter, Harvard Business School\u003c\/p\u003e\n\n\u003cp\u003e\"Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.\"­­Publishers Weekly\u003c\/p\u003e","brand":"Books Feri","offers":[{"title":"Premium Paperback","offer_id":45409723220159,"sku":null,"price":235.0,"currency_code":"BDT","in_stock":true},{"title":"Premium Hardcover","offer_id":45405256384703,"sku":null,"price":335.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8148\/0895\/files\/61Cyk5iqVzL._SY385.jpg?v=1768194030","url":"https:\/\/booksferi.store\/products\/brand-warfare-by-david-dalessandro","provider":"Books Feri","version":"1.0","type":"link"}