{"product_id":"a-technique-for-producing-ideas-by-james-webb-young","title":"A technique for producing ideas\nby James Webb Young","description":"\u003cp\u003eThis concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas.\u003c\/p\u003e\n\n\u003cp\u003eAdvertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs.\u003c\/p\u003e\n\n\u003cp\u003eAdvertising trailblazer William Bernbach wrote, \"James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process\".\u003c\/p\u003e\n\n\u003cp\u003eTable of contents\u003c\/p\u003e\n\n\u003cp\u003eHow it started\u003cbr\u003e\nThe formula of experience\u003cbr\u003e\nThe Pareto theory\u003cbr\u003e\nTraining the mind\u003cbr\u003e\nCombining old elements\u003cbr\u003e\nIdeas are new combinations\u003cbr\u003e\nThe Mental digestive process\u003cbr\u003e\n\"Constantly thinking about it\"\u003cbr\u003e\nThe final stage\u003cbr\u003e\nSome after-thoughts\u003c\/p\u003e","brand":"Books Feri","offers":[{"title":"Premium Paperback","offer_id":45409706442943,"sku":null,"price":170.0,"currency_code":"BDT","in_stock":true},{"title":"Premium Hardcover","offer_id":45405281190079,"sku":null,"price":270.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8148\/0895\/files\/41LHPE2UGTL._SY445_SX342_FMwebp.webp?v=1767696608","url":"https:\/\/booksferi.store\/products\/a-technique-for-producing-ideas-by-james-webb-young","provider":"Books Feri","version":"1.0","type":"link"}